강반석 Growth · Marketing · Data

Performance Marketing · Data Tracking · Product Operations

강반석

Turning ad performance and user behavior into actionable improvements

Marketing → Data → Product — connecting ad ops to conversion measurement and better decisions.

CPA·CVR·ROAS

Decision lens

GA4·GTM

Tracking

Clarity·Funnel

Behavior

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Professional headshot of Banseok Kang

Performance marketing · tracking · growth ops

I analyze ad traffic, conversion events, and user behavior—grounded in performance marketing—and structure them so teams can measure and act. I decide next steps using CPA, CVR, ROAS, and inquiry conversion rates.

Performance Marketing

Media ops across Meta, Google, Naver, TikTok with CPA·CVR·ROAS decision frameworks.

Tracking & Data Structure

GA4, GTM, Airbridge, Clarity, UTM—events for inquiry, form, and submit flows.

Growth & Operations

KPI, funnel, and reporting structures for performance and next-step priorities.

Tools I work with

GA4 / GTM Airbridge Microsoft Clarity UTM Meta Ads Google Ads Naver Search Ads TikTok Ads Google Sheets Notion GA4 / GTM Airbridge Microsoft Clarity UTM Meta Ads Google Ads Naver Search Ads TikTok Ads Google Sheets Notion

Featured Projects

Selected work with clear problem, role, tools, and decision metrics.

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Data

Performance Marketer · Tracking

GA4/GTM measurement for inquiry conversion

Made ad click-to-inquiry performance comparable across channels

GA4·GTM 측정 문의 전환율 지표 CVR·CPA 판단
Marketing

Performance Marketer

Meta campaign ops with CPA-led decisions

Short-cycle creative tests with expand/stop rules from CPA and inquiry CVR

Data

Performance Marketer · Funnel Analysis

B2C funnel analysis for a hospital booking app

Channel and country-level view from install through booking

Application view · expand
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Notion

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